Free Upgrade?

i purchased macbook on 16th, can tell me how free upgrade lion? in app store , says 29.99 next it. help?

 

http://www.apple.com/macosx/uptodate/

apple.com said:

qualifying purchases between june 06, 2011 , july 20, 2011

customers purchase qualifying new mac computer or apple certified refurbished computer apple online store between june 6, 2011 , july 20, 2011 not include os x lion can upgrade os x lion free.

if purchased computer apple online store, apple retail store, or apple authorized reseller, follow 1 of these links participate in program. remember order must entered august 19, 2011. subject terms , conditions.

redeem apple online store

if cannot submit order through apple online store, follow link participate in program.

click expand...

 

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