how to distribute without itunes?

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hi,
i've seen entreprise developer's account apple has providing apps outside of appstore, planning develop inhouse staff only. can't find on apple's site mentioning how distribute them without itunes. faq mentions adhoc methods, can provide ways they've done it? have large staff getting ipads, i'm sure connect each developer's machine , push way, incase of updates pain each time.

thanks.
 



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