Hulu Complies With Apple's New iOS In-App Subscription Rules Without Sharing Revenue

all things digital reports in latest update hulu plus application, television streaming company hulu has brought compliance apple's new in-app subscription rules, taking advantage of recent shift in apple's stance remove external link sign paid service rather offering subscriptions inside application under system in apple take 30% of revenue.

quote

all hulu had strip out link sent potential subscribers web site, because apple's new rule ban "apps link external mechanisms purchases or subscriptions used in app."

click expand...

as initially deployed in mid-february, apple's in-app subscription mechanism allowed publishers set prices, required them offer same offers inside applications found through external mechanisms. under program, apple retain 30% of revenue on subscriptions generated within applications fee bringing subscriber service. new terms set go effect on june 30th existing subscription-based applications, leading many wonder how services such hulu , netflix deal requirements.

external subscription link text (bottom) removed hulu plus login screen​

but apple reversing course earlier month, services have easier path compliance apple in-app subscriptions terms. under revised terms, publishers subscription programs not required offer in app subscriptions, provided not link users external purchasing mechanisms.

consequently, apps hulu plus can meet requirements having subscription links removed within app. hulu loses benefit of direct link-outs new subscribers, not have offer in-app subscriptions undoubtedly result in significant amounts of revenue being diverted apple. users interested in subscribing hulu have visit hulu's site on own, manually entering address or finding through search engine, in order sign up.

all things digital notes solution adopted hulu make way number of other prominent services such netflix , rhapsody, although unclear how others such amazon's kindle store able satisfactorily comply new rules going effect next week without removing significant convenience factor of being able purchase individual e-books via link-outs app itself.

article link: hulu complies apple's new ios in-app subscription rules without sharing revenue

 

clever move. wonder if apple against that, seems shift policies every week..

 

Forums News and Article Discussion MacRumors.com News Discussion

• iPhone
• Mac OS & System Software
• iPad
• Apple Watch
• Notebooks
• iTunes
• Apple ID
• iCloud
• Desktop Computers
• Apple Music
• Professional Applications
• iPod
• iWork
• Apple TV
• iLife
• Wireless