Apple Continues Sending Cease and Desist Letters Regarding 'App Store' Usage

judge expressing skepticism on whether apple can win case against amazon regarding "app store" trademark, apple continues send out cease , desist letters other entities using term in businesses.




earlier week, open source startup amahi reported on blog (via the next web) apple had served company cease , desist letter demanding stop using "app store" section heading on website. apple has demanded amahi cease using "app store" term on website , "refrain such uses in future."

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why amahi? why pick on such small target when there many people using app store term? amahi open source startup, , not in mobile space. may never know ...

we're still trying determine best course of action, however, looks rather heavy handed move. amahi being literally nothing next apple (sigh) not have resources fight battle.

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amahi has launched "name store" contest allow users create new, non-infringing name company's application marketplace. time being, amahi has cleverly begun using randomized list of names such "app depot", "appalog", "app market", "addons", "amahi apps", "appmahi", , many more on tab contained "app store" term.




apple has been targeting smaller entities well, heard owner of pcappstore.com, says apple yesterday sent him cease , desist email, official paperwork still on way him. in case, apple has gone beyond simple cease , desist order , additionally demanded owner turn on pcappstore.com domain apple, citing potential customer confusion.

site owner notes has owned domain since november 2008, after apple debuted app store earlier in year.

apple has yet officially granted registered "app store" trademark, having applied in july 2008 marketplace debuted. u.s. patent , trademark office tentatively granted apple trademark in january 2010 , published opposition, , microsoft has been leading effort have mark denied.

trademark registration not required, however, although registration convey significant benefits , privileges within law. trademark registration process remains ongoing, apple feels compelled protect mark lest become considered generic term deemed ineligible protection. microsoft, amazon, , others of course arguing "app store" inherently generic term.

article link: apple continues sending cease , desist letters regarding 'app store' usage

 

macrumors said: ↑

apple feels compelled protect mark lest become considered generic term deemed ineligible protection

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maybe apple should prevent ceo diluting mark :

steve jobs said:

in call, jobs said, "in addition google's own app marketplace, amazon, verizon , vodafone have announced creating their own app stores android. there will @ least 4 app stores on android, customers must search among find app want , developers need work distribute apps , paid."

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http://www.businessinsider.com/amazon-steve-jobs-referred-to-app-stores-2011-4#ixzz1q5bvy2ny

that.

 

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